Podcast: How Safe Landing is challenging the status quo for a greener future in aviation

2 May, 2024

In this episode of the ‘Sustainability in the Air’ podcast, Finlay Asher, co-founder of Safe Landing, speaks with SimpliFlying CEO Shashank Nigam. Safe Landing is a global community of aviation workers who are working within the sector to reduce the climate impact of aviation.

In 2019, with growing climate activism and the UK declaring a climate emergency, Asher felt that the industry’s emissions reduction plans were not feasible and could not be met. He started an employee sustainability group, organising lunchtime talks to discuss the challenges and gather like-minded colleagues.

When the COVID-19 pandemic hit in 2020, Asher decided to quit his job and pursue environmental campaigning full-time. He created YouTube videos about his experiences and connected with other concerned aviation workers, including pilots, cabin crew, and air traffic controllers. Together, they formed “Safe Landing,” a group advocating for faster sustainability progress in the industry and empowering workers to make a difference using their skills and knowledge.

The episode is available on: Apple podcasts, Spotify, Podcast Addict and YouTube Music.

SimpliFlying have also published an article based on the interview: here.


Here are the key highlights of the conversation:

  • The need for a holistic approach to sustainable aviation (11:30)
  • Balancing growth and sustainability in aviation (16:30)
  • Equity and fairness in aviation decarbonisation (21:05)
  • The potential and limitations of Sustainable Aviation Fuels (SAF) (39:05)
  • Demand reduction and frequent flyer levies (52:09)
  • Alternative approaches and carbon removal (57:51)
  • Rapid Fire! (1:08:58)


How Safe Landing is challenging the status quo for a greener future in aviation by SimpliFlying

In this episode, we talk to Finlay Asher, co-founder of Safe Landing.

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