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Safe Landing

Redesigning our trajectory

for a safe future

What is Safe Landing?

Safe Landing is a group of workers from within the aviation industry: pilots, cabin crew, airport staff, aerospace engineers and factory employees. We’re concerned about the trajectory of the sector. In particular, the growth of air travel  and what this means for greenhouse gas emissions and global warming. We see the current projected growth as unrealistic, given the necessity for future emissions pricing, and are very concerned about the economic risk to workers’ livelihoods if our industry leaders plan for this growth, which then fails to materialise.

What do we care about?

First and foremost, we care about protecting the jobs and skills of the future. We think this should be put front-and-centre of any discussion related to bail-outs of aerospace and airline companies following COVID-19. We want an industry that is sustainable in the long-term, not one still being propped-up on false assumptions that are likely to fail us again, and lead to a fresh round of redundancies, later this decade. As employees, we need to challenge the reality of technical solutions such as electric, hydrogen, biofuel, and synthetic fuel flight. It’s vital that we don’t mislead ourselves and others. These and market-based-measures such as offsetting will not effectively reduce the emissions in our sector, without inevitably making flying more expensive.

In the current situation

The global coronavirus pandemic represents turbulent conditions, and our industry needs to set a new flightpath out of it. There’s a short-term temptation to return to the trajectory of pre-COVID-19 “business-as-usual”: a projected doubling of airports, aircraft and air traffic over the next 15 years. This direction is filled with danger, as it assumes flying will remain cheap. We urgently need to divert onto a different course, and towards a Safe Landing that ensures a second, far bigger industry crash doesn’t lie ahead.

Our Proposal.

Learn & Understand

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Design & Prototype

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Build & Deploy

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Iterate & Improve

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Branding & Strategy

User Experience & Product Strategy

Experiments

Cool Stuff

Our Team